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Brand recall higher in Asia Pacific than in North America
brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.
Online Ads, downgraded forecast for North America and Western Europe
Online Advertising downgraded growth forecasts for North America and Western Europe this year from 4.4% to 3.8%
