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Despite the current economic crisis, the U.S. Internet advertising industry is not experiencing a pull-back in spending. Rather, online advertising continues a fast, if somewhat muted, growth during 2008, as the current situation accelerates the shift of advertising budgets from traditional into new media.

Without a powerful new portal to suck up advertising dollars, online advertising power could continue to shift to the hot areas of the moment, such as mobile phones and social-networking sites like Facebook.

In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).

February 2008, Mozilla was the fastest growing site in Japan.

Online advertising generated close to $1.4 billion last year, equating to just over 10% of the estimated $12 billion generated by the advertising industry as a whole. General internet ad growth slowed to 21 per cent last year from 56 per cent the previous year. Total internet ad spending rose 34 per cent last year.

Google stock is off 35% from highs, amid ad fears, down from the $700 mark.