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Print advertising loses to the Internet
Many of the industry’s biggest advertisers are shifting advertising to their own Web sites and cutting spending
McDonald’s Top U.S. Online Advertiser
McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).
Canadian newspapers, 29 percent growth in online ad revenue 2007
New data released today by the Canadian Newspaper Association (CNA) show the revenue picture for Canada’s daily newspapers remained stable through 2007, with robust growth in online ad sales offsetting a mild decline in print advertising. This is in sharp contrast to the U.S., where a contracting economy helped drive print ad revenues to the [...]
Spending Through Turbulence, online advertising
US online advertising will continue to grow through 2008. Online ad spending will rise by 23%.
