Archive for TV advertising
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Change happens, brands evolve
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
Brand recall higher in Asia Pacific than in North America
brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.
Australians spending more time online
Australians were spending more time online than they were watching TV (an average of 13.7 hours per week compared with 13.3 hours of TV).
Internet Advertising: Factors to consider.
Over the past few years the Internet has seen a divergence from traditional TV advertising business models, one of the reasons for this was the lack of broadband Internet access. Is this all about to change?
