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Online advertising spending in the UK has overtaken television expenditure for the first time in the United Kingdom, says a study by the Internet Advertising Bureau and PricewaterhouseCoopers. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.

On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.

Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall.

50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.

Automakers integrate new media into their advertising strategy

Australians were spending more time online than they were watching TV (an average of 13.7 hours per week compared with 13.3 hours of TV).