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Asian markets view Internet ads as informative
On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.
No economic woes for online advertising
Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall.
The strengths of TV and online advertising
50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.
Top automotive advertisers are spending too much on TV.
Automakers integrate new media into their advertising strategy
Australians spending more time online
Australians were spending more time online than they were watching TV (an average of 13.7 hours per week compared with 13.3 hours of TV).
