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US Internet advertising spend surges in Q1
nternet advertising spending: Total revenue increased by 23.9% to $7.1 billion in the first quarter (1Q08) compared to $5.7 billion in 1Q07.
Online advertising ad spend down in 2008
Online advertising’s growth rate is expected to be 23 percent in 2008, compared to 35 percent in 2006 and 25 percent in 2007
2007 record breaking online ad spend.
Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.
4.2 PERCENT INCREASE IN U.S. ADVERTISING SPENDING FOR 2008
Internet to Continue Double Digit Growth (14.4%) with Spot TV, Spanish Language Media, Outdoor and Cable Network TV Higher than Market Average.
