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Australia, China, France, Singapore
InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2′s existing client base.
Asian markets view Internet ads as informative
On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” – considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.
