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Many of the industry’s biggest advertisers are shifting advertising to their own Web sites and cutting spending

Valentine’s Day helped drive traffic to the flowers/gifts/and greetings category, which grew by 20 percent from January to 3.4 million visitors in February. Gains were also experienced in the hotels & resorts, real estate and career resources categories.

Five years ago brokers in Dubai would not have had any choice but to stick to print advertisements. Today the average cost per lead generated by advertising in newspapers is $25 whereas this drops to $3.4 per lead when advertising online.