Archive for PWC

You are browsing the archives of PWC.

US Internet Ad Revenues, down 5.3% for First Half of ’09

According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) Internet Advertising revenues for the first half of 2009. U.S. were at .9 billion in that period, a 5.3% decline from the same period in 2008.

OnLine Advertising, the place to be in 2009.

Online advertising revenue in America dropped by 5% in Q1 2009, compared to a drop of 28% drop in Print ad revenue for the same period.

IAB Australia Reports Q1, 2009 Online Ad Market

Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.

Internet Advertising worth $5.8 billion Q1 of 2008

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.

Online advertising in Europe surges 40% to €11 billion in 2007

Online advertising in Europe surges 40% to €11 billion in 2007

European market closing the gap on the US

Unabated Growth Defies Other Economic Trends

Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High

Q4 ‘07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends

2008 Online advertising to reach $109 million - India

Overall, the total media and entertainment market in India is expected to grow at an 18% annual rate, reaching $33.5 billion (INR1,157 billion).

New Zealand: Online advertising generated close to $135 million in 2007

The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.

2007 record breaking online ad spend.

Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.