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According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) Internet Advertising revenues for the first half of 2009. U.S. were at .9 billion in that period, a 5.3% decline from the same period in 2008.
Online advertising revenue in America dropped by 5% in Q1 2009, compared to a drop of 28% drop in Print ad revenue for the same period.
Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.
European market closing the gap on the US
Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High
Q4 ‘07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends
Overall, the total media and entertainment market in India is expected to grow at an 18% annual rate, reaching $33.5 billion (INR1,157 billion).
The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.
Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.