Archive for PWC
You are browsing the archives of PWC.
Internet Advertising worth $5.8 billion Q1 of 2008
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.
Online advertising in Europe surges 40% to €11 billion in 2007
European market closing the gap on the US
Unabated Growth Defies Other Economic Trends
Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High
Q4 ‘07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends
2008 Online advertising to reach $109 million - India
Overall, the total media and entertainment market in India is expected to grow at an 18% annual rate, reaching $33.5 billion (INR1,157 billion).
New Zealand: Online advertising generated close to $135 million in 2007
The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.
2007 record breaking online ad spend.
Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.
