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InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2’s existing client base.
TELSTRA, Australia’s biggest telecommunications company Telstra Corp Ltd says advertising revenue from its BigPond sites surged more than 50 per cent this year.
THE market for print media remains “very much alive” in the digital age, but newspaper groups need to “take action now” to ensure they’ll thrive in the evolving environment, according to new research by strategy consultants Roland Berger.
On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.
Bangkok’s online residents are a lot more likely to visit a cinema, museum or concert, twice as likely to travel and own a luxury watch worth over 1,000 USD and three times more likely to take a business air trip than non-internet users.
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
In the past companies have not been able to effectively leverage online branding on the Internet and achieve the same effect as traditional brand campaigns in the print and broadcast media. InPage now delivers just that, a mechanism to brand, control and manage advertising on the Internet.
In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).
Australians were spending more time online than they were watching TV (an average of 13.7 hours per week compared with 13.3 hours of TV).
InPage announced today that it has expanded its online demo to display more features and product functionality, InPage will continue to add to its demo pages over the course of the next few weeks.