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US Internet Ad Revenues, down 5.3% for First Half of ’09

According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) Internet Advertising revenues for the first half of 2009. U.S. were at .9 billion in that period, a 5.3% decline from the same period in 2008.

Online advertising overtakes TV expenditure, United Kingdom

Online advertising spending in the UK has overtaken television expenditure for the first time in the United Kingdom, says a study by the Internet Advertising Bureau and PricewaterhouseCoopers. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.

OnLine Advertising, the place to be in 2009.

Online advertising revenue in America dropped by 5% in Q1 2009, compared to a drop of 28% drop in Print ad revenue for the same period.

IAB Australia Reports Q1, 2009 Online Ad Market

Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.

Online advertising: fastest-growing category in Australia

Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

U.S. Internet advertising up by 20.1% to $7.01 billion

Despite the current economic crisis, the U.S. Internet advertising industry is not experiencing a pull-back in spending. Rather, online advertising continues a fast, if somewhat muted, growth during 2008, as the current situation accelerates the shift of advertising budgets from traditional into new media.

China huge potential online advertising market

China: online advertising was expected to surge eight times to reach 85 billion yuan

Internet Advertising worth $5.8 billion Q1 of 2008

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.

Worldwide spend on Internet advertising in 2008

Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media.

Philippine marketers slow adoption of online advertising

Filipino marketers are still reluctant to invest heavily in online advertising, spending only two percent of their ad budgets on online campaigns, an official of one of Asia’s largest customized research organizations said Friday. Steve Garton, global media head of Synovate International, speaking at the World Marketing Conference Friday, said the reluctance of local advertisers [...]