Archive for online ads
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Engagement with brands through Online ads
Internet advertising is causing more people to engage with brands than any other media, it has been found.
A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively.
The IAB [...]
Worldwide spend on Internet advertising in 2008
Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media.
Philippine marketers slow adoption of online advertising
Filipino marketers are still reluctant to invest heavily in online advertising, spending only two percent of their ad budgets on online campaigns, an official of one of Asia’s largest customized research organizations said Friday.
Steve Garton, global media head of Synovate International, speaking at the World Marketing Conference Friday, said the reluctance of local advertisers to [...]
