Archive for North America
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Change happens, brands evolve
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
Brand recall higher in Asia Pacific than in North America
brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.
Online Ads, downgraded forecast for North America and Western Europe
Online Advertising downgraded growth forecasts for North America and Western Europe this year from 4.4% to 3.8%
State of the Internet, January 2008
In January 2008, the Asia Pacific region had more than 300 million Internet users at least 15 years of age accessing the Internet from work and home computers. This represents an increase of 14 percent versus year ago and makes Asia Pacific the largest of the five worldwide regions.
