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TELSTRA: Australia’s biggest telecommunications company
TELSTRA, Australia’s biggest telecommunications company Telstra Corp Ltd says advertising revenue from its BigPond sites surged more than 50 per cent this year.
New Zealand: Online advertising generated close to $135 million in 2007
The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.
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