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The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games

McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).