Archive for marketing vehicle
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Change happens, brands evolve
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
Brand recall higher in Asia Pacific than in North America
brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.
