Archive for Marketing

You are browsing the archives of Marketing.

Internet Advertising worth $5.8 billion Q1 of 2008

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.

UK Online advertising spend 2007 above £3bn

The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).

Change happens, brands evolve

Change happens, brands evolve

Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.

InPage expands online demo

InPage announced today that it has expanded its online demo to display more features and product functionality, InPage will continue to add to its demo pages over the course of the next few weeks.

Online advertising in Russia grows 97 percent in 2007

Online advertising in Russia grows 97 percent and valued at $369 million in 2007 by the MindShare Interaction agency.

New Zealand: Online advertising generated close to $135 million in 2007

The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.

2007 record breaking online ad spend.

Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.

Spanish online advertising market grows by 55.4 percent in 2007

A jump of 55 percent in Internet Advertising revenue has see the total spanish advertising market rize more than 9 percent. Internet ad revenue came in at 482 million euros ($733.2 million), compared with 2006’s 310 million euros.

Internet Advertising Revenues to Reach US$147 Billion Globally by 2012

“We see Internet development—including increased subscriber/user access and broadband penetration—as a driver of both interactive advertising revenue as well as migration of traditional ad spending to new media platforms.”

Top French Web Rankings For January

In keeping with trends seen in Japan and the UK, career and travel sites were especially buoyant in France during January 2008. Google Sites continued to lead as France’s largest property ahead of Microsoft Sites, while Kiabi, the fastest-growing property during the month, grew 101 percent to 2.3 million visitors.