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InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2′s existing client base.
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.
The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
InPage announced today that it has expanded its online demo to display more features and product functionality, InPage will continue to add to its demo pages over the course of the next few weeks.
Online advertising in Russia grows 97 percent and valued at $369 million in 2007 by the MindShare Interaction agency.
The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.
Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.
A jump of 55 percent in Internet Advertising revenue has see the total spanish advertising market rize more than 9 percent. Internet ad revenue came in at 482 million euros ($733.2 million), compared with 2006′s 310 million euros.
“We see Internet development—including increased subscriber/user access and broadband penetration—as a driver of both interactive advertising revenue as well as migration of traditional ad spending to new media platforms.”