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50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.

brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.

When a hyperlink is clicked whilst surfing the Internet, there is a typical delay of a few seconds before the target page is fully displayed. This delay is called latency and it is caused by the time it takes your request (the click) and the subsequent response (the target page) to travel over the Internet. [...]

Australians were spending more time online than they were watching TV (an average of 13.7 hours per week compared with 13.3 hours of TV).

Valentine’s Day helped drive traffic to the flowers/gifts/and greetings category, which grew by 20 percent from January to 3.4 million visitors in February. Gains were also experienced in the hotels & resorts, real estate and career resources categories.

“February is one of the busiest times of the year for greetings and gift sites with the celebration of Valentine’s Day,” said Jack Flanagan, executive vice president of comScore Media Metrix. “These sites are particularly convenient for the procrastinators among us who wait until the last minute to buy their loved ones a gift.”

China’s online display advertising market in recent years has set the stage for an even greater and faster growth in 2008 in view of the Olympic Games. It is expected that growth in 2008 will be at least 50 percent more than that of 2007.

China is showing normous potential for growth in online advertising, leading up to the Olympics and with rapid growth in Internet penetration.

Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.

A jump of 55 percent in Internet Advertising revenue has see the total spanish advertising market rize more than 9 percent. Internet ad revenue came in at 482 million euros ($733.2 million), compared with 2006′s 310 million euros.