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Internet advertising is causing more people to engage with brands than any other media, it has been found. A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively. [...]

Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media.

The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).

nternet advertising spending: Total revenue increased by 23.9% to $7.1 billion in the first quarter (1Q08) compared to $5.7 billion in 1Q07.

Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.

Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall.

brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.

Automakers integrate new media into their advertising strategy

US online advertising is proving to be far more robust than other media channels. In 2009 online advertising will reach $30 billion and account of fully 10% of all US ad spending.