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China: online advertising was expected to surge eight times to reach 85 billion yuan

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.

Filipino marketers are still reluctant to invest heavily in online advertising, spending only two percent of their ad budgets on online campaigns, an official of one of Asia’s largest customized research organizations said Friday.
Steve Garton, global media head of Synovate International, speaking at the World Marketing Conference Friday, said the reluctance of local advertisers to [...]

On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.

Many of the industry’s biggest advertisers are shifting advertising to their own Web sites and cutting spending

McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).

Bangkok’s online residents are a lot more likely to visit a cinema, museum or concert, twice as likely to travel and own a luxury watch worth over 1,000 USD and three times more likely to take a business air trip than non-internet users.

The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).

Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.

Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall.