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Australia: X2 partners with InPage

X2 has acquired the exclusive rights of distribution in Australia of a revolutionary method of advertising. InPageAds, and X2WORLD, have entered into an exclusive partnership agreement where X2WORLD will handle InPage’s online marketing products and services for Australia.

Jak efektywnie reklamować markę w internecie?

Rozwiązaniem tej kwestii może być reklama wyświetlana pomiędzy stronami, w czasie ładowania tej, do której odnosi nas uaktywniony przez nas link.

Online advertising: fastest-growing category in Australia

Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

UK Online advertising spend 2007 above £3bn

The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).

US Internet advertising spend surges in Q1

nternet advertising spending: Total revenue increased by 23.9% to $7.1 billion in the first quarter (1Q08) compared to $5.7 billion in 1Q07.

Change happens, brands evolve

Change happens, brands evolve

Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.

The IAB online marketing guide

The ‘IAB online marketing guide’ (available to download below) is not just another ‘what is?’ download, instead it is your complete ‘how to’ guide to internet marketing.

No economic woes for online advertising

Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall.

The strengths of TV and online advertising

50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.

Advertisers with less leverage

Advertisers with less leverage

Without a powerful new portal to suck up advertising dollars, online advertising power could continue to shift to the hot areas of the moment, such as mobile phones and social-networking sites like Facebook.