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UK Based consultancy, pjb Associates is pleased to announce the formation of a distributor partnership in the United Kingdom and Ireland with InPage inc. – a developer and provider of a new method of online advertising.

InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2′s existing client base.

X2 has acquired the exclusive rights of distribution in Australia of a revolutionary method of advertising. InPageAds, and X2WORLD, have entered into an exclusive partnership agreement where X2WORLD will handle InPage’s online marketing products and services for Australia.

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Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).

nternet advertising spending: Total revenue increased by 23.9% to $7.1 billion in the first quarter (1Q08) compared to $5.7 billion in 1Q07.

Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.

The ‘IAB online marketing guide’ (available to download below) is not just another ‘what is?’ download, instead it is your complete ‘how to’ guide to internet marketing.

Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall.