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50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.

The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Format Guidelines.” The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.

Poland’s Internet penetration rate reached 42 percent in Q2 2007, SMG/KRC’s NetTrack research places the Internet population at 12.8 million Internet users (over 15 years old)

The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.

Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.

Online advertising generated close to $1.4 billion last year, equating to just over 10% of the estimated $12 billion generated by the advertising industry as a whole. General internet ad growth slowed to 21 per cent last year from 56 per cent the previous year. Total internet ad spending rose 34 per cent last year.