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Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates.

Internet advertising is causing more people to engage with brands than any other media, it has been found.
A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively.
The IAB [...]

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.

The ‘IAB online marketing guide’ (available to download below) is not just another ‘what is?’ download, instead it is your complete ‘how to’ guide to internet marketing.

European market closing the gap on the US

Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High

Q4 ‘07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends

50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.

The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Format Guidelines.” The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.

Poland’s Internet penetration rate reached 42 percent in Q2 2007, SMG/KRC’s NetTrack research places the Internet population at 12.8 million Internet users (over 15 years old)