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US Internet Ad Revenues, down 5.3% for First Half of ’09
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) Internet Advertising revenues for the first half of 2009. U.S. were at .9 billion in that period, a 5.3% decline from the same period in 2008.
OnLine Advertising, the place to be in 2009.
Online advertising revenue in America dropped by 5% in Q1 2009, compared to a drop of 28% drop in Print ad revenue for the same period.
IAB Australia Reports Q1, 2009 Online Ad Market
Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.
Online advertising: fastest-growing category in Australia
Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.
Ad Networks Surge Six-Fold
As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates.
Engagement with brands through Online ads
Internet advertising is causing more people to engage with brands than any other media, it has been found.
A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively.
The IAB [...]
Internet Advertising worth $5.8 billion Q1 of 2008
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.
The IAB online marketing guide
The ‘IAB online marketing guide’ (available to download below) is not just another ‘what is?’ download, instead it is your complete ‘how to’ guide to internet marketing.
Online advertising in Europe surges 40% to €11 billion in 2007
European market closing the gap on the US
Unabated Growth Defies Other Economic Trends
Internet Advertising Revenues Top $21 Billion in ’07, Reaching Record High
Q4 ‘07 Revenues Total $5.9 Billion; Unabated Growth Defies Other Economic Trends
