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In April, Brazil had the largest Internet audience in Latin America with more than 19 million Internet users. Brazilians also exhibited heavy engagement, with the average Internet user spending 30.2 hours online during the month, substantially higher than the Latin American (28.6 hours) and worldwide (25.7 hours) averages. Argentina (32.4 hours) and Venezuela (31.5 hours) [...]

50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.

Consumers aged 62+ are just as likely to be motivated by an Internet ad as younger consumers according to Focalyst and Dynamic Logic