Archive for display advertising
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US Internet Ad Revenues, down 5.3% for First Half of ’09
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) Internet Advertising revenues for the first half of 2009. U.S. were at .9 billion in that period, a 5.3% decline from the same period in 2008.
McDonald’s Top U.S. Online Advertiser
McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).
China online advertising market, expectation for 2008
China’s online display advertising market in recent years has set the stage for an even greater and faster growth in 2008 in view of the Olympic Games. It is expected that growth in 2008 will be at least 50 percent more than that of 2007.
China’s online advertising finished 2007 showing healthy growth.
China is showing normous potential for growth in online advertising, leading up to the Olympics and with rapid growth in Internet penetration.
