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The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games

In the past companies have not been able to effectively leverage online branding on the Internet and achieve the same effect as traditional brand campaigns in the print and broadcast media. InPage now delivers just that, a mechanism to brand, control and manage advertising on the Internet.