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China: online advertising was expected to surge eight times to reach 85 billion yuan

On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.

China’s online display advertising market in recent years has set the stage for an even greater and faster growth in 2008 in view of the Olympic Games. It is expected that growth in 2008 will be at least 50 percent more than that of 2007.

China is showing normous potential for growth in online advertising, leading up to the Olympics and with rapid growth in Internet penetration.

75 percent of Chinese online consumers access the Internet from work, compared to only 41 percent of Americans