Archive for Canada
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Engagement with brands through Online ads
Internet advertising is causing more people to engage with brands than any other media, it has been found.
A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively.
The IAB [...]
Canadian newspapers, 29 percent growth in online ad revenue 2007
New data released today by the Canadian Newspaper Association (CNA) show the revenue picture for Canada’s daily newspapers remained stable through 2007, with robust growth in online ad sales offsetting a mild decline in print advertising. This is in sharp contrast to the U.S., where a contracting economy helped drive print ad revenues to the [...]
