Archive for Branding
You are browsing the archives of Branding.
You are browsing the archives of Branding.
The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
InPage announced today that it has expanded its online demo to display more features and product functionality, InPage will continue to add to its demo pages over the course of the next few weeks.
Online advertising in Russia grows 97 percent and valued at $369 million in 2007 by the MindShare Interaction agency.
The IAB/PwC Insight reports that classified advertising is the largest segment of interactive advertising at 43.62%, with display advertising accounting for 32.85% and search and directories for the remaining 23.53%.
Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.
A jump of 55 percent in Internet Advertising revenue has see the total spanish advertising market rize more than 9 percent. Internet ad revenue came in at 482 million euros ($733.2 million), compared with 2006′s 310 million euros.
“We see Internet development—including increased subscriber/user access and broadband penetration—as a driver of both interactive advertising revenue as well as migration of traditional ad spending to new media platforms.”
In keeping with trends seen in Japan and the UK, career and travel sites were especially buoyant in France during January 2008. Google Sites continued to lead as France’s largest property ahead of Microsoft Sites, while Kiabi, the fastest-growing property during the month, grew 101 percent to 2.3 million visitors.
According to comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, Job search and career resource websites increased by 67% in January 2008, compared to December 2007, hotel and resort website traffic increase by 54%, with airline sites and travel agents following with 40%.