Archive for Brand

You are browsing the archives of Brand.

Change happens, brands evolve

Change happens, brands evolve

Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.

What is an InPage Ad?

When a hyperlink is clicked whilst surfing the Internet, there is a typical delay of a few seconds before the target page is fully displayed. This delay is called latency and it is caused by the time it takes your request (the click) and the subsequent response (the target page) to travel over the Internet. [...]

InPage expands online demo

InPage announced today that it has expanded its online demo to display more features and product functionality, InPage will continue to add to its demo pages over the course of the next few weeks.

2007 record breaking online ad spend.

Following reports from IDC, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said that Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over $16.9 billion for 2006.

European Online advertising growing fast.

According to Forrester pan-European online advertising is set to reach 16bn euros (£10.8bn; $22bn) by 2012.

InPage seeks partnership deals

Charlotte, NC, USA, January 24, 2008 - As InPage prepares to shed the shackles of its Beta testing program the company is actively seeking out new partners to drive its online advertising solutions to market. This will form the last part of the companies beta test phase. InPage Incorporated CEO Grant Jackson says, “The signing [...]

InPage prepares to exit BETA

Charlotte, NC, USA, January 18, 2008 - Since their beta launch this past March, InPage Incorporated ( http://www.inpageads.com ) has been testing, retesting, and collaborating with their customers to bring http://www.inpageads.com to market.

An evolution in Internet advetrising

The advent of the World Wide Web as a giant retail mechanism brought with it a means to reach consumers all over the world. However, as with all communication media when they are young, it takes time for and effective advertising vehicle to evolve.
In the Internet space that time has arrived with the launch of [...]

TV-Style Advertising availible on the Internet

With online advertising spend growing all the time, Web site owners are seeking to capture their share of the money, while at the same time striking a balance between the urge to generate further revenue in this manner and the need to keep the look and feel of the site from becoming too cluttered with [...]

Online TV-style Internet branding and marketing

Advertisers have been quick to realise the potential for the online medium, particularly as bandwidth speeds have increased and more content-rich Web sites have led to people staying on the Net for longer periods of time.