Archive for Beijing Olympic Games
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Olympic Game Sponsors Go for Gold in Beijing
The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games
China’s Internet ads on steroids
InPageAds are expanding online inventories and creating new media formats that improve brand recognition and awareness, allowing busy portals to serve inventories they did not have resulting in a larger piece of the advertising pie going to online.
