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Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.

InPage and X2 have expanded their exclusive rights of distribution agreement to now include Australia, France and Singapore, will non-exclusive distribution rights for China, this partnership agreement will see X2 handle InPage’s online marketing products and services exclusively in Australia, France and Singapore three countries, wile allowing initial market investigation of the Chinese advertising market through X2’s existing client base.

X2 has acquired the exclusive rights of distribution in Australia of a revolutionary method of advertising. InPageAds, and X2WORLD, have entered into an exclusive partnership agreement where X2WORLD will handle InPage’s online marketing products and services for Australia.

TELSTRA, Australia’s biggest telecommunications company Telstra Corp Ltd says advertising revenue from its BigPond sites surged more than 50 per cent this year.

Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.

Online advertising generated close to $1.4 billion last year, equating to just over 10% of the estimated $12 billion generated by the advertising industry as a whole. General internet ad growth slowed to 21 per cent last year from 56 per cent the previous year. Total internet ad spending rose 34 per cent last year.

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