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	<title>InPageAds Blog &#187; AT&amp;T</title>
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		<title>Olympic Game Sponsors Go for Gold in Beijing</title>
		<link>http://blog.inpageads.com/index.php/2008/08/olympic-game-sponsors-go-for-gold-in-beijing/</link>
		<comments>http://blog.inpageads.com/index.php/2008/08/olympic-game-sponsors-go-for-gold-in-beijing/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 08:07:12 +0000</pubDate>
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				<category><![CDATA[InPage]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[Beijing Olympic Games]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Lenovo]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[VISA]]></category>

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		<description><![CDATA[The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games]]></description>
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