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Engagement with brands through Online ads
Internet advertising is causing more people to engage with brands than any other media, it has been found.
A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively.
The IAB [...]
China huge potential online advertising market
China: online advertising was expected to surge eight times to reach 85 billion yuan
Internet Advertising: Factors to consider.
Over the past few years the Internet has seen a divergence from traditional TV advertising business models, one of the reasons for this was the lack of broadband Internet access. Is this all about to change?
