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TELSTRA: Australia’s biggest telecommunications company
TELSTRA, Australia’s biggest telecommunications company Telstra Corp Ltd says advertising revenue from its BigPond sites surged more than 50 per cent this year.
Olympic Game Sponsors Go for Gold in Beijing
The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games
Print media battle for advertising
THE market for print media remains “very much alive” in the digital age, but newspaper groups need to “take action now” to ensure they’ll thrive in the evolving environment, according to new research by strategy consultants Roland Berger.
Internet Advertising worth $5.8 billion Q1 of 2008
The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008.
Asian markets view Internet ads as informative
On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.
Print advertising loses to the Internet
Many of the industry’s biggest advertisers are shifting advertising to their own Web sites and cutting spending
UK Online advertising spend 2007 above £3bn
The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%).
Change happens, brands evolve
Brand marketers know that the Internet offers powerful branding opportunities that traditional advertising cant match, to name a few: targeting, content, brand engagement, viral distribution, and improved metrics.
The first new digital advertising medium in years
In the past companies have not been able to effectively leverage online branding on the Internet and achieve the same effect as traditional brand campaigns in the print and broadcast media. InPage now delivers just that, a mechanism to brand, control and manage advertising on the Internet.
InPage expands online demo
InPage announced today that it has expanded its online demo to display more features and product functionality, InPage will continue to add to its demo pages over the course of the next few weeks.
