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India warming up to online ads
Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns. TV, for instance, grabs the biggest ad pie due to its mass appeal and the ready availability of TRPs, used to assess its returns.
Print advertising loses to the Internet
Many of the industry’s biggest advertisers are shifting advertising to their own Web sites and cutting spending
The strengths of TV and online advertising
50% of the ‘tech-savvy’ population regularly go online while they are watching TV, enabling instant online response to TV ads.
