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On average, more than 60% of the consumer respondents said they perceived Internet ads as “informative” - considerably higher than what was seen with TV and print ads. But on the downside, the survey showed that consumers tend to find TV ads more enjoyable and more likely to make them want to buy the product that was being advertised.
McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).
In the past companies have not been able to effectively leverage online branding on the Internet and achieve the same effect as traditional brand campaigns in the print and broadcast media. InPage now delivers just that, a mechanism to brand, control and manage advertising on the Internet.
Your choices when it comes to online advertising are vast, the trick is to decide which type of ad is best for your business.
When a hyperlink is clicked whilst surfing the Internet, there is a typical delay of a few seconds before the target page is fully displayed. This delay is called latency and it is caused by the time it takes your request (the click) and the subsequent response (the target page) to travel over the Internet. [...]