Archive for 2008

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IAB Australia Reports Q1, 2009 Online Ad Market

Australia’s online advertising market show’s strong positive growth, recording impressive year-on-year growth of 14 percent according to figures released by IAB Australia. According to its Online Advertising Expenditure Report (OAER) which is compiled by PricewaterhouseCoopers (PWC), online advertising expenditure in Australia for the first-quarter 2009 (ending 31 March 2009) totaled $439.5 million, the largest first-quarter on record.

Online advertising ad spend down in 2008

Online advertising’s growth rate is expected to be 23 percent in 2008, compared to 35 percent in 2006 and 25 percent in 2007

2008 Online advertising to reach $109 million – India

Overall, the total media and entertainment market in India is expected to grow at an 18% annual rate, reaching $33.5 billion (INR1,157 billion).

2008: Polish Internet market accelerates

Poland’s Internet penetration rate reached 42 percent in Q2 2007, SMG/KRC’s NetTrack research places the Internet population at 12.8 million Internet users (over 15 years old)