Archive for October 2009
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US Internet Ad Revenues, down 5.3% for First Half of ’09
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) Internet Advertising revenues for the first half of 2009. U.S. were at .9 billion in that period, a 5.3% decline from the same period in 2008.
Online advertising overtakes TV expenditure, United Kingdom
Online advertising spending in the UK has overtaken television expenditure for the first time in the United Kingdom, says a study by the Internet Advertising Bureau and PricewaterhouseCoopers. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.
