InPageAds Blog

Internet advertising is causing more people to engage with brands than any other media, it has been found.

A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively.

The IAB examined department store advertising and found that affinity - whether the ad helped the customer relate to the brand - to be a key factor for 24.3 per cent of people.

It also revealed that the quality of brands showcased at the shop was important for 19.3 per cent.

“Whilst consumers’ online shopping spend continues to grow year-on-year, there still remains a great discrepancy in terms of how much retailers are spending on their internet communications,” said IAB chief executive Guy Phillipson.

The IAB has claimed that internet advertising revenue in Canada increased by 38 per cent to more than £1 billion in 2007.