UK Online advertising spend 2007 above £3bn
Online advertising spend in the UK leapt over the £3bn level for the first time in 2007, according to new research, published in the Advertising Association’s Advertising Statistics Yearbook 2008. UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, The UK saw annual growth of only 0.7% in 2006.
The press remains the largest medium, attracting 40% of all advertising expenditure. TV follows with 24%, while internet is the third largest medium accounting for nearly 16% of expenditure.
The fastest-growing media in 2007 were internet (+39.5%), cinema (+10.1%) and outdoor and transport (+4.6%). Cinema benefited from increased admissions due to a strong film line-up while expenditure on outdoor was boosted by ongoing digitisation of the medium.
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