Archive for May 7th, 2008
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IAB Launches Digital Video Ad Format
The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Format Guidelines.” The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.
Advertisers with less leverage
Without a powerful new portal to suck up advertising dollars, online advertising power could continue to shift to the hot areas of the moment, such as mobile phones and social-networking sites like Facebook.
