Online Video Market Share Growing
Google Sites Extends Lead in Online Video Market Share
In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).
Top U.S. Online Video Properties* by Videos Viewed
February 2008
Total U.S. – Home/Work/University Locations
Source: comScore World Metrix
| Property | Videos (000) |
| Total Internet | 10,089,048 |
| Google Sites |
3,567,202 |
| Fox Interactive Media |
586,236 |
| Yahoo! Sites | 293,120 |
| Microsoft Sites | 293,085 |
| Viacom Digital | 218,011 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February. Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and Microsoft Sites (27.1 million). ABC.com attracted the tenth largest viewing audience, and its viewers exhibited heavy engagement averaging 51 minutes of online viewing per person.
Top U.S. Online Video Properties* by Videos Viewed
February 2008
Total U.S. – Home/Work/University Locations
Source: comScore World Metrix
| Property | Unique Viewers (000) |
| Total Internet | 134,739 |
| Google Sites |
81,791 |
| Fox Interactive Media |
55,741 |
| Yahoo! Sites | 37,111 |
| Microsoft Sites | 27,080 |
| Time Warner - Excl. AOL | 21,329 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from February 2008 include:
- 72.8 percent of the total U.S. Internet audience viewed online video.
- 80.4 million viewers watched 3.42 billion videos on YouTube.com (42.6 videos per viewer).
- 50.2 million viewers watched 539 million videos on MySpace.com (10.7 videos per viewer).
- The average online video duration was 2.7 minutes.
- The average online video viewer consumed 75 videos.
Source: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world.
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