France: Internet gains Feb 2008: flowers/gifts/and greetings, hotels & resorts, real estate and career resources
Online visitation figures traditionally dip slightly in February, since the shortness of the month means that there are fewer days on which visits can be recorded. Nonetheless, Valentine’s Day helped drive traffic to the flowers/gifts/and greetings category, which grew by 20 percent from January to 3.4 million visitors in February. Gains were also experienced in the hotels & resorts, real estate and career resources categories.
Uptake of its new Firefox Internet browser saw traffic to the Mozilla Organisation increase 79 percent to 4.5 million visitors, while the Euro Million Lottery draw caused traffic to Francaise des Jeux to grow 35 percent to 2.2 million visitors.
Top Gaining Site Categories by Number of Unique French Visitors
February 2008 vs. January 2008
Age 15+ Home and Work Locations*
Source: comScore World Metrix
| % CHANGE vs. Jan 2008 | |
| Total Internet : Total Audience | 1% |
| Flowers/Gifts/Greetings | 20% |
| Hotels/Resorts | 15% |
| Real Estate | 7% |
| Career Resources | 6% |
| Online Gaming | 7% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world.
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