Canadian newspapers, 29 percent growth in online ad revenue 2007
New data released today by the Canadian Newspaper Association (CNA) show the revenue picture for Canada’s daily newspapers remained stable through 2007, with robust growth in online ad sales offsetting a mild decline in print advertising. This is in sharp contrast to the U.S., where a contracting economy helped drive print ad revenues to the biggest year over year fall in more than half a century.
Total 2007 revenues for Canadian newspapers, including online operations, were marginally lower (-0.8%) dipping to $3.576 billion, the CNA reported. The slightly sharper decline in print advertising (-2.4%) was offset by vigorous growth in online revenues (+29%). Circulation sales were also down slightly, to $808.9
million, a drop of 1.2% over 2006, a year in which circulation sales posted a 3.8% gain. This decline was offset by over 29 percent growth in online ad revenue.
ONLINE ADVERTISING REVENUES
2007 vs. 2006
ONLINE ADVERTISING REVENUE 2007: $196,000,000 (+29.0%)
ONLINE ADVERTISING REVENUE 2006: $152,000,000 (est)
This picture contrasts markedly with the performance of the U.S. newspaper industry, where total print advertising revenues in 2007 fell 9.4% to $42 billion, according to the Newspaper Association of America (NAA), the biggest year-over-year decline since 1950, when the NAA first began charting the numbers. The NAA said online revenue growth softened substantially, increasing by only 18.8% in 2007 (compared to 31.4% in 2006), ten points lower than the rate of growth in Canada in the same year.
Source: CNA
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