Archive for April 22nd, 2008
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Online Video Market Share Growing
In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent).
Brand recall higher in Asia Pacific than in North America
brand recall is much higher in Asia Pacific than in North America or Europe. For example, TV advertising is 20% more influential in Asia Pacific than in North America and internet banners are 30% more influential in Asia Pacific than in Europe.
