Top Japan Web Site Rankings Jan 2008
As many people in Japan focused their Internet activity on planning for the New Year, January saw saw increased visitation to education, career, automotive and real estate sites.
Several news sites, including J-Cast.com, Sponichi.com, and Jiji.com, saw significant gains in January, with elections in Osaka, the Sumo wrestling tournament, and the Chinese food scandal being major topics in the news.
“The New Year marks a time when the people of Japan begin planning and looking ahead, especially to the beginning of the new school and job year in April,” said Maru Sato, Managing Director of comScore Japan. “Real estate sites also saw gains as visitors sought housing information for both buying and selling.”
Top Gaining Site Categories by Number of Unique Japanese Visitors
January 2008 vs. December 2007
Age 15+ Home and Work Locations*
Source: comScore World Metrix
| % CHANGE vs. Dec 2007 | |
| Total Internet : Total Audience | 0% |
| Training and Education | 47% |
| Real Estate | 45% |
| Business/Finance - News/Research | 31% |
| Automotive - Manufacturer | 30% |
| Career Resources | 29% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world.
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