TNS acquires Compete
Taylor Nelson Sofres plc (TNS), announces that it has agreed to acquire Compete, Inc., a leading digital intelligence company, for an initial cash consideration of US$75 million.
Compete’s revenue for the year ended 31 December 2007 was $14.9 million, over 50 per cent higher than in the previous year. Gross assets at that date were $11.2 million. The company made a loss of $4.5 million in 2007, as it invested in building its panel and industry expertise. Dependent on the achievement of demanding revenue performance targets, deferred cash payments will be payable in 2008-2010, up to a maximum of $75 million.
This acquisition brings together the global market information strength of TNS with Compete’s digital intelligence products and capabilities. Digital intelligence combines data on user behaviour and interactions on the internet with demographic and competitive information, to help businesses and marketers make critical, strategic and tactical business decisions.
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