Online advertising in Russia grows 97 percent in 2007
Online advertising in Russia grows 97 percent and valued at $369 million in 2007 by the MindShare Interaction agency.
It is predicted that continued growth will cause the online Russian ad market to reach about $685 million in 2008.
Automakers and cellular providers led the way, spending at least $2 million each. Those sums exclude VAT and creative and production costs.
Contextual advertising (commercial links generated by a search engine) exceeded media ads (banners, pop-up windows and so on) $210 million to $159 million.
2007 Top 10 Online Advertisers in Russia budgets
| Advertisers |
Estimated Ad Value ($mill) |
| Ford Motor Co.** |
$5.5 |
| General Motors** |
$4.5 |
| Megafon |
$4.1 |
| VimpelCom |
$3.9 |
| МТС |
$3.5 |
| Honda** |
$2.8 |
| PSA Peugeot Citroen** |
$2.8 |
| Nokia |
$2.1 |
| Nissan** |
$2 |
| Unilever |
$2 |
*Only media advertising (banners, pop-up windows, etc.)
**Not counting dealers’ advertising expenses
Source: MindShare Interaction
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